Hi, I’m Alex!

5 Things I Love

What drew me to product design?

Upon graduating from my university with a Business Degree, specializing in Marketing & International Business, I initially felt tethered to that industry for the long haul.

Yet, the universe had other plans. I stumbled upon product design and was captivated by its parallel concepts to marketing: deciphering user needs and crafting ingenious solutions. With a natural inclination towards the arts and honed critical thinking from academia and my professional journey, product design emerged as my destined path.

What fascinates me most about being a UX Designer is the multidimensional role it entails. Through product design, I've unearthed the profound truth: it's never too late to pivot and embrace a new calling.

What do I enjoy outside of work?

Beyond my passion for design, I'm a certified Zumba instructor, infusing energy and inspiration into my students' lives through the joy of dance and fitness. Zumba, with its vibrant rhythms and contagious enthusiasm, embodies the perfect fusion of both worlds!

When the sun graces us with its presence, you'll often find me soaking up the fresh air with invigorating walks around the nearby lake. And of course, I thrive on urban exploration, eagerly seeking out the city's hidden gems and culinary delights in its diverse array of restaurants!